The RSMR Platform, powered by technology provider Hubwise, will carry a combined fee for researched portfolios and platform of 0.25%.
RSMR believes its initiative will become the “go to” platform for IFAs looking to remodel their business and seek cost and process improvements. Firms will also be allowed to white-label the service.
While initially built to host the firm’s seven risk-aligned model portfolios, RSMR is currently developing an SRI-themed portfolio(s) while also looking at the passives space.
RSMR director Geoff Mills said: “We want to broaden our involvement in the whole advice process. Rather than just being in the narrow space of providing model portfolios, we want to facilitate access to those portfolios on a modern platform while also offering other tools and functionality that an adviser can use, such as risk-profiling and report writing tools.”
He added: “We’re not cutting out other platforms, we’re just offering advisers an alternative to access our model portfolios in an easier and slicker way.
“Our experience has been very much in our rated fund list and our model and bespoke portfolios that in some instances have been running for nearly 10 years.
"We’ve got the track record but we’ve done that very much on a tailored and bespoke basis for advisory firms. This gets us into a space where we can deliver to the mass market at a very competitive price.”
RSMR is not the only platform to launch this year, with Seven Investment Management and Vanguard Asset Management both entering into the D2C space. M&G has also launched an “online service” with the promise of lower charges for investors who sign up.